Spotify is a Swedish music streaming service offering digitally restricted streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal. Launched in October 2008 by Swedish startup Spotify AB, the service had approximately ten million users as of 15 September 2010, about 2.5 million of whom were paying members. Total users reached 15 million by August 2012, 4 million of them paying monthly. As of November 2012, the service is available in Andorra, Australia, Austria, Belgium, Denmark,Faroe Islands, Finland, France, Germany, Ireland, Liechtenstein, Luxembourg, Monaco, the Netherlands, New Zealand, Norway, Spain, Sweden,Switzerland, the United Kingdom and the United States. (Wikipedia, 2012)

The software is a real success under a wide range of people. The reason for this is that the music database is almost infinite, and therefore all sorts of music can be found. Moreover the quality of the music is as high as payed music. Youtube for example does not offer this. The premium accounts are relatively cheap, because you can use the music everywhere: Ipad, phone or pc. Only rule is that you need internet

Business model:


Expore value proposition and revenue

Spotify his main value is to provide music to everybody in the world, in an easy manner. The music they have is saved online, so all users can easily stream it from their servers. Searching goes really smooth with the easy accessible database. You can make your own playlists and even play complete albums. The newest music is always available.

The revenue they make is via premium users. The specific group of users has access to all music, unlimitedly. On the other hand they make revenue via advertisements. Since they have a lot of visitors, other companies demand to advertise on their website/application.

Innovate spotify with scamper

Substitute the free users to trial accounts. The amount of songs they can listen to should be shorter to make more profit.

Combine the application with an online application, so that the users can access their music online in a browser.

Adapt the applications in such a manner that it is also possible to listen to your music offline (on your phone).

Modify the layout so that it is more clear for old people. Then old people can also use the application.

Put the application to other use, for example create the possibility to use it for dj’s or café’s.

Eliminate streamingerrors. All the music should stream really smoothly.

Rearrage the online modus to a standard offline modus.


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