IDEO is a designcompany which is intially non-profit and is focused on the social sector. Itn is founded in Palo Alto, CalaThey describe themselves on their website as “IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.”
“We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.”
The view of IDEO is that every company deserves great design, especially webdesign. They offer various companies, which have great potential, free webdesigns. They see webdesign as an essential part of an
organization which want to be succesful. They argue that Viability, Desireability and Feasability are 3 factors which has to be in the right form, to create proper innovation.
“Business week ranked IDEO as in the 25 most innovative companies in the world.”
If we take a closer look to the view of IDEO, we see that it is a non-profit organization. This means that they do not charge excessive prices for designswork, because they only have to cover their costs. This leads to reasonable prices for othe non-profit organization. This gives a lot of valuable non-commercial companies great opportunities to create amazing marketing strategies, advertisement campagins and positioning. IDEO helps the innovative non-profit organizations to build a solid marketing ground. IDEO is here to offer perfect design quality for reasonable prices.